How To Write A Match Profile In 4 Easy Steps [& Get More Matches!]

💡 Key Insights:

• Ideal length and structure: Keep your "In My Own Words" section between 225-275 words, with 70% about you and 30% about your ideal partner—research shows this ratio maximizes attraction.
• Format for readability: Use short, punchy sentences and break text into digestible paragraphs—large text blocks are visually overwhelming, especially on mobile devices.
• Show, don't tell approach: Instead of listing adjectives, demonstrate qualities through specific stories and examples that illustrate your personality traits in action.
• 4-part framework works best: 1) Open with an attention-grabbing story, 2) Describe your job positively, 3) Detail your hobbies with specifics rather than lists, 4) Close with your ideal partner description and a call-to-action.
• Leverage "Topics" strategically: Choose Match.com's additional prompts that showcase attractive qualities, avoiding negative ones unless you can spin them positively.
• Stay consistently positive: Negativity anywhere in your profile can immediately turn off potential matches—focus on value-adding content throughout.
• Refresh periodically: Making small, regular updates to text and photos boosts your profile in Match's algorithm, increasing visibility in search results.

If you eagerly log on to Match.com, only to heave a heavy sigh when you check out your inbox, chances are your profile could use a little sprucing up.

Don’t let your profile keep you from meeting the high-quality matches you deserve! In this article, VIDA's dating experts will show you how to write a match profile that makes them respond to your message instantly.

We've written thousands and thousands of effective Match profiles for our clients. How do we know they're so effective? Because we also manage their back-and-forth messaging and arrange all their dates!

So let's get started with 2 essential basics that will help you decide what to write in your dating profile. Then you'll get 4 actionable steps that will make writing a successful profile a snap.

Ready to start going on more dates?

Nailing The “In My Own Words” Section

Your profile has two main jobs - grab her attention, and keep it. It’s a bit like a commercial on TV. You want to inform, intrigue, and leave her wanting to know more. Highlight all your best features in an interesting way, and the odds are good that she’ll reply to your message and want to meet you in person.

The best Match.com profiles have punchy, short sentences. Using simple, easy-to-digest wording increases your likeability.

It also makes your profile easy to skim, which is important because people tend to multitask when it comes to browsing profiles, just like you probably do. If your profile can drag her attention away from Netflix, you’ve won the first battle.

The Match.com profile example above illustrates what happens when you get it wrong. That’s one visually daunting block of text right there, and chances are not many people are going to attempt it - especially not on a phone screen.

The ideal length for this section is between 225-275 words. Of that, 70% should be about you, 30% should describe your ideal partner. Research has shown that ratio hits the maximum attraction sweet spot.

Stick To Showing, Not Telling

Anyone can list a bunch of adjectives and call it a day. But not only is that boring to read, there’s absolutely no context to back up the claims.

It’s far more attractive to show how you embody a particular trait, rather than just state that you have it. For guys, aim to highlight alpha male traits like bravery, courage, and a willingness to take risks. Studies have shown women are naturally drawn to those qualities.

Here is an example of two-paragraph intro that catches her interest, and showcases an attractive sense of adventure:

Just take care not to sound like you’re bragging. That mistake will make you seem both less attractive and less trustworthy. It’s called “selective self-presentation,” and you want to avoid it.

For instance, instead of writing something like “I’m an incredible photographer,” consider including your Instagram, and let her draw that conclusion on her own. In a nutshell, let other sources “toot the horn” for you.

Write Your Match Profile In 4 Easy Steps

You’ve got the profile writing basics, now it’s time to start typing. Here’s a foolproof 4-step process that you can use right now...

Step #1: Capture her attention with an intriguing story or anecdote.

The first paragraph is arguably the most important, because if you don’t grab her attention immediately, she’s going to quit reading. Lure her in with a funny story that illustrates your sense of humor, or highlight your adventurous personality by describing a trip using vivid language like this:

Step #2 - Describe your job in an interesting way.

The second paragraph can be tricky, especially if you don’t like your job. But it’s important, particularly if you’re in the market for a serious, long-term relationship. You want to show you’re ambitious, stable, and financially sound - in other words, boyfriend material.

No matter what you do, you can make it sound sexy. For instance, if you work in the financial field, try writing something along these lines:

Step #3 - Describe a few of your hobbies and passions in life.

For the third paragraph, keep in mind she’s going to be imagining what it’s like to spend time with you as she’s reading your profile. Talk about what you like to do for fun, but stay away from the boring lists.

Instead of writing something like “I like to play tennis, watch football, and hit the gym,” go into a little more detail about each thing you mention. For instance, “When a 3-day weekend rolls around, I’ll grab some friends and hit the slopes at Whistler” is way more interesting than just writing “I like skiing.”

Not only are hobbies great for establishing a bond via a mutual interest, they're also inherently good first message material. If she's intrigued enough to reach out, it's simple for her to use one of those details as a conversation starter.

Step #4 - Describe the type of woman you’re looking for.

Close this section with a description of your ideal partner. Pick a few traits from your “must have” list, and let her know what you’re looking for in a creative way:

Notice how this example ends with a command. Not only does it exude confidence, but it’s literally a call to action, a marketing technique that really works.

This one-size-fits-all template will help you combine all 4 steps into one attractive Match.com profile:

But taking the easy way out comes with one caveat - it’s not 100% you, and no template will ever deliver a perfect profile. So although this example will more than likely boost your results, you can do even better with a profile that’s totally customized.

But if you don’t have the time, inclination, or patience, consider hiring VIDA to craft the perfect Match.com profile for you, send your messages and even set up your dates!

Choose The “Topics” That Have The Most Impact

Match allows you to choose 3 “Topics” from a drop-down menu of 70+, each with a 150-character limit.

You’ll want to choose prompts that allow you to showcase an attractive quality, trait, hobby, etc. - you want your answer to make her want to meet you even more.

For instance, an answer like this communicates that you enjoy traveling and you’re physically fit:

This is another good example of a Match prompt answer, because it lets her know you’re handy to have around the house:

Match prompts a great way for you to showcase what a fun guy you are to spend time with. Use descriptive phrases that make her want to go to those places with you. Say something like:

With just a few simple sentences, she knows you’re physically fit enough to hike, you travel abroad, and like to go out and socialize.

Make sure to show a wide variety of places you like to go, because sounding one-note could leave her wondering if your personality is one dimensional as well.

Stay away from the inherently negative prompts, unless you’re 100% sure you can answer it in a funny and/or positive way.

It doesn’t take much to turn her off as she’s scanning profiles, and sounding negative, judgmental, or whiny is an almost sure fire way to do it.

Here are two good ways to handle the more “negative” prompts in an attractive way:

Your Match prompt answers jump out in your profile - and so do any grammatical errors or typos. Lack of punctuation and other mistakes like that can be a total mood killer, so pay attention to your spell check!

Here are a few more Match prompt tips to keep in mind:

1. Don’t just repeat what you mentioned in the main body of your profile. That’s lame.
2. Keep your prompt answers, and the rest of your profile, classy. If you come on too strong, chances are she’ll roll her eyes and move on to the next one.
3. Focus on positive things that add value to your profile. Negativity can be a huge turn off.

Bonus “Hack” for Match.com #2: Take the time to complete the “My interests” section. These specific keywords will ensure your profile shows up in her keyword specific search results. Match also uses your interests to help give you better matches. So if a mutual interest in something like travel or yoga is important to you, check the boxes!

Now you’ve got the tools to write an attractive, attention getting profile. But that’s only one small piece of the “how to be successful on Match” puzzle. You also need strong photos and compelling messages, which you can read all about here.

So grab a cup of coffee, get comfortable, and prepare to take some notes. But why try to turn yourself into a Match.com profile pro, when it’s so much easier to just hire one?

VIDA’s professional profile writers will craft a magnetically attractive, ultra-compelling profile that’s 100% customized for you. And it’s so much more than just a Match.com profile writing service!

VIDA’s experts will also send messages that make the women you like best eager to meet in person! It’s online dating done for you, and it’s the easiest way to finally find the partner of your dreams. Click here to get started.