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Is Joann Cohen The Best AZ Matchmaker? [Incl Real Reviews]

Joann Cohen is a true “people” person. With a 15-year career in human resources/recruiting and a Master’s in education, she brings a lot of insight and experience into her Scottsdale matchmaking service.

She founded her matchmaking service in 2007, and works predominantly with men in the Phoenix and Scottsdale areas. But is she really the best matchmaker for you? These Joann Cohen reviews will help you decide!

From the boutiques to the international services, we've reviewed over 200 matchmakers. Our insight comes from more than 14 years of industry experience, comprehensive research, real customer reviews, and a deep understanding of the matchmaking landscape.

Joann Cohen’s Matchmaking Philosophy

Cohen recently told ABC 15 that she’d seen an increase in people interested in matchmaking services thanks to digital dating:

It's because people get frustrated. They get tired of the surprises, men saying they're shorter than they are, people using older photos, women being heavier.

When it comes to finding your best matches, Cohen has said she “uses the same technique I used as a recruiter. You really have to understand who the person is looking for.”

She actively builds her database of 1,800 or so Phoenix singles by scouting at various events like art shows, charity functions, and other local happenings. She’ll also recruit on social media if needed.

A Boutique Matchmaking Service

She only works with 15 or so clients at once so she can invest a lot of time with each one. She’ll spend 2 hours getting to know you during your initial consultation - and then arrange to tour your house.

As she explained in an interview with,

I’m a little different from most matchmakers in that way. But it’s helpful to me because I see a different side of my clients when he’s in his own space — and I can give decorating tips like, ‘Take down that picture of your ex-wife.’

Cohen told Phoenix Business Journal that a third of her clients come from tech and engineering fields, and many need help in the dating arena. “They're just very awkward. They're not engaging with women."

In case that's you, don't worry. Clients can sign up for date coaching, or coaching combined with matchmaking services.

From practice dates with some of the women in her database to personal shopping and an image overhaul, Cohen says she turns “duds into studs:”

She offers a similar makeover package for women.

The duration of matchmaking and coaching packages varies per client and will be spelled out in the contract.

What You Can Expect From This Scottsdale Matchmaker

Men will first need to register and pay for the initial consultation via her website. That consultation fee will be refunded if she ultimately decides not to take you on as a client. If she does, it's applied to the cost of her matchmaking services.

Once you have your appointment scheduled, you’ll fill out an online profile form consisting of basic background questions about your dating history, goals, appearance, lifestyle, etc.

You’ll also provide details about what type of person you’re looking for in a relationship. Your answers will arm her with all the information she needs to prepare for your in-person consultation.

If you both agree her matchmaking service is a good fit, she’ll search her database for compatible Phoenix area singles or scout for matches outside of her Rolodex.

Once she’s identified a potential match, Cohen will meet with her in a one-on-one interview to ensure she’s a good fit. If so, your date will be arranged and you can give Cohen feedback afterward.

She’s a dating coach, so you’ll also receive feedback on how your match perceived you. That gives you the chance to work on any problem areas you may have.

Joann Cohen Reviews

So what have real clients said about their Joann Cohen matchmaking experience? Let’s find out…

On Yelp, she’s got a respectable 4.5 star rating. All but 2 of the recommended reviews are 5 star, with several being from clients who had gotten into a serious relationship with one of their matches:

Joann Cohen Yelp
Joann Cohen yelp reviews
Yelp reviews Joann Cohen

Other happy clients praised Joann’s style of personal matchmaking:

Joann Cohen matchmaking reviews Yelp

Both of the negative reviews were from women who wanted to join the database of eligible Phoenix singles. One reviewer was upset because her call wasn’t returned, the other because she thought Joann was asking her to compromise too much when it came to what she was looking for in a partner.

Joann Cohen reviews on Google are all positive, resulting in a 5-star rating. These clients praised her professionalism and dating advice:

Joann Cohen google reviews
google reviews Joann Cohen matchmaking

And this woman was thrilled when her match with a client turned into a committed relationship:

Joann Cohen matchmaking google reviews

So is Joann Cohen your cure for being single in Phoenix? That’s a decision you’ll have to ultimately make for yourself. Your budget, how you feel about contracts, and how many matches you’d like to meet are all factors that come into play.

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Since 2009, thousands of clients have discovered true love thanks to VIDA Select’s fresh, modern approach to matchmaking – which has finally thrown blind dates and long-term contracts out the window. This isn't your grandmother’s matchmaking!

Instead of working with a single matchmaker using a small rolodex of potential partners, VIDA Select’s matchmaking team taps into the world’s largest database of available singles. We’ll quickly identify the matches who check all of your boxes so you can finally experience true chemistry. Are you ready to become our next success story? Schedule your complimentary consultation now by clicking the button below!

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