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"Valdez and his team of 45 freelance writers, including Hartshorn, do it all: write a client's profile, pick out potential matches, send introductory e-mails and message back and forth until a date is confirmed."

"It takes a village, the saying goes, to raise a child. And in today’s world, it may take an army of consultants, and the cash to pay for them, to bring two lonely souls from bar stools through bended knee and into a glittering wedding celebration. (...) For as little as $19 an hour, with monthly packages of 20, 40 or 60 hours, an Atlanta-based company called VIDA Select will overhaul the online ads that would-be suitors post on dating sites. (...) “A lot of our clients are really busy people and don’t have the time to make online dating successful,” said Scott Valdez, the company’s founder and president. “They rely on us to fix what they’re doing wrong.”"