Meet Louanne Ward [2026 Matchmaker Review!]

Louanne Ward is a veteran Western Australian matchmaker who has been in the industry since 1993. Known as "Perth's Millionaire Matchmaker," she serves affluent professionals aged 30–50 through two offices in Western Australia. Packages range from approximately $5,000 to $15,000+ AUD. The service holds a 4-star rating on Google with 25+ reviews. Ward's selective approach accepts only about half of interested singles as clients.

Key Insights:

• Louanne Ward purchased People's Introduction Bureau in 1993 and later rebranded to Louanne Ward Matchmaking
• She operates two offices in Western Australia and is known as "Perth's Millionaire Matchmaker"
• Clientele consists primarily of affluent professionals aged 30–50 who prioritize discretion
• Packages range from approximately $5,000 to $15,000+ AUD depending on search requirements
• Only about half of interested individuals progress to become clients due to selectivity
• The service holds a 4-star rating on Google based on 25+ reviews
• Ward challenges clients to move beyond surface-level preferences, noting that what clients think they want often differs from what would truly complement them

Our team of experts has reviewed over 200 matchmaking services. With over 15 years of industry experience, our insight comes from comprehensive research, real customer reviews, and a keen understanding of the matchmaking industry.

Louanne Ward has been in the matchmaking industry for decades, though she didn't originally plan to become a matchmaker. She spent several years in management and customer service before taking jobs with two Australian matchmaking agencies, including People's Introduction Bureau.

While working there, Ward recognized that effective matchmaking was a skill that could be learned and refined. She began researching gaps in the Australian dating market and identified a strategic opportunity.

In an interview, she recounted how she sought out the specialized market she now serves: 

 "I started looking at niche areas I could work in and researched what Perth had that was different. Perth has more self-made millionaires per capita than any other state — I aimed to create an environment for these individuals, prioritizing above all their confidentiality."

Ward purchased People's Introduction Bureau in 1993 and later rebranded it as Louanne Ward Matchmaking. She now operates two offices in Western Australia.

Known as “Perth’s Millionaire Matchmaker,” Ward primarily caters to an affluent clientele. She describes her typical clients as being multi-millionaires who are "used to having everything that money can buy."

Her male clients generally range between 30 to 50 years of age, and prioritize discretion due to their wealth, professional careers, and exclusive residences. 

Meanwhile, she finds her female clients to be assertive and ambitious, often seeking her help because their success can be intimidating to men. 

She described the type of singles she generally works with this way:  

“They’re a privileged bunch of people, they come from a certain circle where they would see it as inappropriate to be involved with something like that. Perth is a very small town and everyone knows everyone.”

Ward is frequently sought out for relationship insights and shares advice across TV, radio, social media, and print. Her philosophy emphasizes emotional preparation and realistic expectations.

She believes singles should be fully prepared to invest time and effort in their dating journey—and be "psychologically and emotionally" ready before welcoming another person into their lives. Face-to-face meetings are essential for relationship success in her view.

As she puts it, 

“It’s so important for people seeking a relationship to invest the time to meet people face-to-face in order to have the best chance at finding and achieving relationship success.” 

For the single ladies looking for their Mr. Right, Ward often shares her advice on finding a partner. She urges women not to seek out perfection since it’s not a realistic goal. 

Instead she suggests sharing empathy and reducing criticism. In her own words, 

"There are so many great guys out there, and we do a lot of shaming over certain things – whether it be jobs or whether they are emotionally open or not; You're being unrealistic. In my perception, we have 90 percent of women who are trying to date 10 percent of men. And no one is going to tick every single box."

Ward revealed in an interview with The Sun that she often observes singles repeating dating mistakes that create roadblocks to establishing a relationship:

The process begins by contacting the office by phone or through the website. Someone from the team schedules an initial discovery session to learn about you and your relationship goals.

Ward is selective about clients. Given the pricing structure and individual preferences, only about half of interested individuals progress to the interview stage and are subsequently "prepped" for dates.

Once you become a client, you meet with Ward multiple times to explore your personality and desired partner qualities in depth. You'll provide a list of 5 non-negotiable characteristics you want in a partner.

Ward’s approach can prove to be challenging for many clients. As she explains, the difficulty arises when what clients envision as their ideal partner doesn’t align with someone who would truly complement them. 

“It’s quite confronting for a lot of people because they come in with their list of ‘I want this and I want that’. And quite often when you get down to it, what they think they want in a partner and what is best for them are usually poles apart.” 

All clients and prospective matches submit both professional and casual photographs for comprehensive profiles. Surnames remain confidential during initial encounters.

Matches come from Ward's database or are proactively scouted based on your criteria. Throughout the process, Ward provides dating advice via text, makes restaurant reservations, arranges transportation, and helps with styling.

According to Ward, this level of involvement increases her clients’ chances of making meaningful connections. 

“When it comes to affairs of the heart, you’re vulnerable. I tell my clients, ‘You can be a little more vulnerable with me because I’m going to make sure these people are right’.”

After each date, both the client and the match will provide feedback so she can make any adjustments to the matching process if needed. 

Louanne Ward Matchmaking offers several membership packages which are tailored based on search requirements. Aspects like your match preferences and geographic scope are taken into consideration. 

She doesn’t disclose pricing on her matchmaking website, but has mentioned in interviews that clients can expect to pay anywhere from $5,000 to $15,000+ AUS.

Louanne Ward Matchmaking also offers dating coaching, image consulting, and professional photography for an additional fee. 

Louanne Ward Matchmaking holds a 4-star rating on its Google business profile based on 25+ reviews.

The majority of reviewers had a positive experience working with Ward, with a handful of reviews limited to just the star rating without any comments. 

Several former clients mentioned they met quality matches through the service:

And some Louanne Ward Matchmaking reviewers found her dating coaching beneficial:

A handful of former clients like this one didn’t feel the service met their expectations:

Matchmaking service reviews can be helpful, especially when you go beyond just skimming the star ratings. Often, a matchmaker’s response on the platform can offer insights into how the process works.

For instance, this former client shared a negative experience regarding the quality and quantity of matches she received:

And Ward’s response offers a peek at how a particular membership level works:

When you’re perusing reviews of any matchmaking service, jot down any questions you have about a particular client’s experience and you’ll get the most out of your complimentary consultation call. 

(Want a handy list of questions to ask any service you’re thinking about hiring, straight from the experts? Check out our handy Guide To Hiring A Matchmaker!)

Louanne Ward offers a specialized service for affluent Western Australian singles who value discretion and are open to challenging their assumptions about ideal partners. Her decades of experience and hands-on approach—including styling help, restaurant reservations, and ongoing coaching—appeal to clients who want comprehensive support.

The service works best for affluent professionals aged 30–50 in Western Australia, singles who prioritize discretion due to their professional or social standing, those open to being challenged on their partner preferences, and clients comfortable investing $5,000–$15,000+ AUD.

Ward's selectivity means not everyone who inquires becomes a client. Her approach of pushing back on "ideal partner" lists may not suit singles who have firm, non-negotiable criteria.

For singles seeking more flexibility, VIDA Select offers month-to-month matchmaking with no long-term contracts. Packages start at $1,595.

VIDA also offers a "90-Day Match Guarantee", which includes at least 5 highly curated matches you personally approve for $5,750. 

With an 82% success rate, clients typically meet someone special in just 3 months.

Ready to explore your options? Schedule a free, confidential consultation to see which approach fits your goals.