MIXED RESULTS, PREMIUM PRICES, NO REFUNDS. LUMA Luxury Matchmaking charges $15,000-$200,000+ with strict no-refund policies. Reviews are polarizing: 4.3 stars on Google but 2.7 stars on Yelp. April Davis focuses on long-term compatibility over superficial criteria, but client satisfaction varies significantly across platforms. KEY INSIGHTS: * LUMA Luxury Matchmaking is a high-end dating service founded by April Davis in 2010, operating in over 30 states with access to 1+ million singles * Costs range from $15,000 to $200,000+ with no refunds or cancellations allowed under any circumstances * Davis's philosophy focuses on long-term compatibility over superficial "checklist" criteria, emphasizing values and relationship goals rather than physical preferences * Client reviews are mixed across platforms: Google ratings average 4.3 stars, but Yelp reviews are significantly lower (2.7 stars for Minneapolis, 2.3 for Illinois) * The Better Business Bureau gives LUMA an A+ rating but individual client experiences vary dramatically, with common complaints about match quality not justifying the premium price point This comprehensive LUMA Matchmaking review covers everything you need to know—costs, client experiences, success rates, and whether this premium service delivers on its promises. Our team has reviewed over 200 matchmakers and their services, diving deep into their processes, success rates, and client experiences. Our reviews are built on extensive research and a keen understanding of the matchmaking landscape developed over 15 years of first-hand industry experience. MEET THE MATCHMAKER: APRIL DAVIS Before launching her matchmaking empire, April Davis [/april-davis-luma-matchmaking/] had her start in the corporate world, working in finance and process improvement consulting for a Fortune 500 company. FROM CORPORATE EXECUTIVE TO CUPID Like many matchmakers, Davis always found herself playing Cupid within her circle of friends. As she told Natfluence [https://natfluence.com/interview/april-davis-of-luma/], whenever she met someone who was single she’d immediately start thinking about who she knew that would be a good match. She used her corporate earnings to fund her real passion, eventually leaving the business world entirely to focus on what would become LUMA Luxury Matchmaking. Originally launched as Cupid's Cronies in 2010, the service was later rebranded to LUMA Luxury Matchmaking and briefly operated under the name Luxe Matchmaking. HER MATCHMAKING PHILOSOPHY Davis takes a practical approach to matchmaking that goes beyond surface-level attraction. Her philosophy centers around figuring out what a client wants in a long-term relationship, rather than adhering strictly to their list of "ideal partner" attributes—or, as she calls them, "pizza toppings." In an interview with North Dakota Today, she explained her perspective: > "It’s not a pizza, this is a person. It’s not a Build-A-Bear, it’s a relationship." When considering potential matches, Davis focuses on intangible factors like relationship goals, values, personalities, and backgrounds. This approach helps her identify people who complement each other for the long haul, rather than just initial chemistry. DATING ADVICE FROM THE EXPERT Beyond matchmaking, Davis provides coaching and relationship guidance. Her top tip for successful first dates [/advice-for-first-date/]? Keep things positive. As she told Gurus and Game Changers [https://podcasts.apple.com/us/podcast/026-unlock-the-secrets-to-finding-lasting-love/id1705702934?i=1000647955388]: > “Never talk about sex, religion, politics, or your ex, especially on a first date… There are so many other things you should be talking about – exploring who they [your date] are and their passions and interests, rather than talking about anything negative.” This advice reflects her broader philosophy of building connections through shared interests and positive energy rather than dwelling on past disappointments or controversial topics. LUMA LUXURY MATCHMAKING LOCATIONS LUMA was originally headquartered near Minneapolis [/minneapolis-matchmakers/] at 5775 Wayzata Blvd in St. Louis Park. Today, this high-end dating agency has expanded its presence across over 30 states. MAJOR MARKET COVERAGE The service operates in key metropolitan areas including: Birmingham [/birmingham-matchmaker/], Burlington [/vermont-matchmaker/], Charleston [/south-carolina-matchmakers/], Chicago [/chicago-matchmaker/], Denver [/denver-matchmakers/], Fresno [/fresno-matchmakers/], Houston [/houston-matchmaker/], Las Vegas [/vegas-matchmakers/], Los Angeles [/matchmaker-los-angeles/], Miami [/miami-matchmakers/], Naples [/florida-matchmakers/], New York City [/nyc-matchmakers/], Norfolk [/norfolk-matchmakers/], Phoenix [/matchmakers-in-phoenix/], Sacramento [/sacramento-matchmaker/], San Diego [/san-diego-matchmakers/], San Jose [/matchmakers-san-jose/], San Francisco [/san-francisco-matchmaker/], Seattle [/seattle-matchmaker/], Tampa [/tampa-bay-matchmakers/], Washington DC [/matchmaker-dc/], and Wilmington [/wilmington-matchmaker/]. This geographic coverage allows LUMA to serve high-net-worth individuals across most major U.S. markets, though the quality of service may vary by location based on local matchmaker expertise and client density. HOW MUCH DOES LUMA MATCHMAKING COST? LUMA operates on a two-tier system that significantly impacts both cost and service level. FREE "PASSIVE" MEMBERSHIP Including your profile in LUMA's database costs nothing as a "Passive Member." However, passive members receive no guarantees—you'll only be matched with paying clients if a matchmaker believes you're compatible with one of their premium clients. PREMIUM SEARCH MEMBERSHIPS For active matchmaking services, you'll need to purchase a "Premium Search" membership with prices starting at $15,000 and ranging over $200,000. Cost Variables Include: * Difficulty of finding matches meeting your criteria * Number of introductions desired over the contract period * Additional coaching services requested * Geographic market and local competition Curious how that stacks up to other matchmaking services you might be considering? Check out our detailed cost breakdown comparing LUMA to competitors! [/luma-matchmaking-cost/] THE NO-REFUND REALITY Like many services, LUMA Luxury Matchmaking maintains strict policies: no cancellations or refunds under any circumstances. This policy stems from what they describe as the extensive work involved in each client's search. As outlined in their BBB complaint [https://www.bbb.org/minnesota/business-reviews/dating-services/luma-luxury-matchmaking-in-minneapolis-mn-96361423/reviews-and-complaints?section=complaints] responses, they maintain this stance regardless of client satisfaction or results achieved. https://www.bbb.org/minnesota/business-reviews/dating-services/luma-luxury-matchmaking-in-minneapolis-mn-96361423/reviews-and-complaints?section=complaints Everything is clearly articulated in the membership contract, making it crucial to read and understand all terms before signing. HOW LUMA'S PROCESS WORKS Understanding LUMA's methodology helps set appropriate expectations for potential clients. CERTIFIED LIFE COACH MATCHMAKERS Each LUMA matchmaker is a certified life coach who can provide dating guidance beyond introductions. Your assigned matchmaker typically works with 15-20 clients simultaneously and has access to over 1,000,000 singles in the LUMA database. THE INTRODUCTION PROCESS When your matchmaker identifies a potential match, you'll receive a profile and photo for review. If you're interested in meeting, a date will be arranged. After each introduction, you can share feedback with your matchmaker, who may provide additional coaching based on the experience. This feedback loop theoretically helps refine future matches, though client reviews suggest the effectiveness of this process varies significantly between matchmakers and markets. REAL LUMA MATCHMAKING REVIEWS Client experiences with LUMA vary dramatically across review platforms, creating a complex picture of service quality. LUMA MATCHMAKING YELP REVIEWS The Minneapolis location currently holds a 2.7-star Yelp rating [https://www.yelp.com/biz/luma-luxury-matchmaking-saint-louis-park] based on 24 recommended reviews. Positive Experiences: Some clients appreciated LUMA's systematic approach and professionalism. One reviewer noted meeting someone through the service, while another praised their consistent process. Common Complaints: However, multiple clients expressed frustration with the value proposition. A 2-star reviewer found their matchmaker "consistent" but wasn't satisfied with the overall experience. Other former clients felt the service didn't justify the luxury price tag, citing poor match quality and limited results. The Illinois location (operating under the former "Cupid's Cronies" name) fares even worse with a 2.3-star rating [https://www.yelp.ca/biz/luma-luxury-matchmaking-chicago?sort_by=rating_desc]. Only one review from 2017 expressed satisfaction, while others gave 1-star ratings with complaints about service quality not meeting expectations. LUMA MATCHMAKING GOOGLE REVIEWS Google reviews paint a more positive picture, with LUMA earning a 4.3-star rating from 60+ clients. Many Google reviewers expressed satisfaction with the matchmaking service and praised their experience. However, even on Google, some clients felt the service wasn't worth the premium price. One reviewer expressed particular frustration with match quality. RESPONSE MANAGEMENT LUMA frequently responds to reviews across platforms, providing insight into their customer service approach. These public responses can help potential clients understand how the company handles complaints and what type of support to expect if issues arise. BETTER BUSINESS BUREAU REVIEWS LUMA maintains an A+ rating [https://www.bbb.org/us/mn/minneapolis/profile/dating-services/luma-luxury-matchmaking-0704-96361423] with accredited status, earning 4.57 out of 5 stars based on 53 reviews. Some reviewers mentioned meeting high-quality matches and receiving good customer service. However, the BBB also includes several formal complaints. One former client felt misrepresented to potential matches and believed her actual preferences weren't being honored. Another client felt "deceived" because the consultation promises didn't match the delivered service level. ALTERNATIVE APPROACHES TO CONSIDER Of course, these reviews and complaints can’t predict what your personal experience would be like if you signed a contract with LUMA Matchmaking at one of their many locations. But you can use what you learn when browsing online reviews to generate a list of questions and concerns to bring up during your initial consultation. Here are a few crucial questions to ask any matchmaker you’re thinking of hiring: * Has your service ever done business under any other name, and if so what was the reason for the change? * Can I cancel or pause my service or receive a refund, and under what circumstances? * What happens if you can’t find any matches that meet my specific criteria in your database? VIDA SELECT: A DIFFERENT APPROACH Unlike contract-based services, VIDA Select [https://www.vidaselect.com/] offers month-to-month packages, providing flexibility to pause, stop, or restart service as needed. This approach eliminates the risk of large upfront commitments for untested services. VIDA Select clients maintain control over their matching process, pre-screening every potential introduction. With unlimited matches available, there's no pressure to "settle" for incompatible matches just to fulfill contract quotas. 82% of VIDA Select clients meet someone special within 3 months, and often during the very first month of service. This track record, combined with service flexibility, offers a compelling alternative to traditional high-commitment matchmaking contracts. Simply click here to schedule your no-obligation, completely free 20-minute consultation [https://qualify.vidaselect.com/]. VIDA might just change your life - so why not talk to us today? LUMA LUXURY MATCHMAKING REVIEW FAQ HOW MUCH DOES LUMA LUXURY MATCHMAKING COST? LUMA Premium Search memberships start at $15,000 and can exceed $200,000. Costs vary based on search difficulty, number of introductions, timeframe, and additional coaching services. "Passive Member" database inclusion is free but offers no guarantees for matches. DOES LUMA MATCHMAKING OFFER REFUNDS OR CANCELLATIONS? No, LUMA maintains strict no-refund and no-cancellation policies under any circumstances. They justify this policy citing the extensive work involved in each client's search. All terms are outlined in the membership contract. WHAT IS APRIL DAVIS'S MATCHMAKING PHILOSOPHY AT LUMA? Davis focuses on long-term relationship compatibility rather than superficial "checklist" criteria she calls "pizza toppings." Her approach emphasizes intangible factors like values, personalities, relationship goals, and backgrounds to find complementary long-term partners. WHAT ARE LUMA MATCHMAKING'S CLIENT REVIEWS AND RATINGS? Reviews vary significantly by platform. Google shows 4.3 stars, while Yelp ratings are much lower (2.7 stars in Minneapolis, 2.3 in Illinois). The BBB gives an A+ rating with 4.57 stars. Common complaints involve match quality not justifying premium pricing. WHERE DOES LUMA LUXURY MATCHMAKING OPERATE? Originally headquartered in St. Louis Park, Minnesota, LUMA now operates in over 30 states including major markets like Chicago, Denver, Houston, Las Vegas, Los Angeles, Miami, New York City, Phoenix, San Francisco, Seattle, and Washington DC. HOW MANY CLIENTS DOES EACH LUMA MATCHMAKER HANDLE? Each matchmaker typically works with 15-20 clients simultaneously and has access to over 1,000,000 singles in the LUMA database. This client-to-matchmaker ratio may impact the level of personal attention each client receives. WHAT CREDENTIALS DO LUMA MATCHMAKERS HAVE? All LUMA matchmakers are certified life coaches who can provide dating coaching beyond just introductions. This additional training theoretically enhances their ability to provide relationship guidance and personal development support. HOW LONG ARE LUMA CONTRACTS TYPICALLY? Contract lengths vary based on the membership level and number of introductions purchased. Given the no-cancellation policy, it's crucial to understand the full commitment duration before signing any agreement. READY TO FIND YOUR PERFECT MATCH? While LUMA offers extensive reach and certified expertise, the cost and inflexible policies may not suit everyone's needs or risk tolerance. VIDA Select provides a compelling alternative with month-to-month flexibility, unlimited matches, and client control over the introduction process. Our approach eliminates the pressure of large upfront commitments while maintaining the personalized attention you deserve. Most VIDA Select clients meet someone special within 90 days. Why not discover what makes the difference? Schedule your complimentary consultation today [https://qualify.vidaselect.com/] and experience a matchmaking service designed around your success. ALL PRODUCT AND COMPANY NAMES ARE TRADEMARKS™ OR REGISTERED® TRADEMARKS OF THEIR RESPECTIVE HOLDERS. USE OF THEM DOES NOT IMPLY ANY AFFILIATION WITH OR ENDORSEMENT BY THEM.
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