Lyons Elite Reviews [Meet Toronto Matchmaker Emily Lyons!]

Emily Lyons is a serial entrepreneur who founded Lyons Elite in 2014. The matchmaking service is her third company, following Femme Fatale Media (promotional modeling) and True Glue Beauty.

Lyons began her entrepreneurial journey after returning from a stint as a nanny in Australia. She held several jobs before diving into promotional modeling in Toronto, which inspired her to open Femme Fatale Media at age 23.

As she shared in an interview, she quickly became known for her ability to scout “the perfect combination of beauty and brains.” This reputation led singles to consistently reach out for dating help, making the transition into matchmaking a natural evolution. 

Reflecting back on the opening of her company, she shared her thoughts in an interview with Forbes: 

"It’s probably been my most rewarding company because you’re finding people’s happiness for them. You’re finding them a life partner."

According to Lyons, a book entitled “Career Renegade: How to Make a Great Living Doing What You Love” was a contributing factor to her starting down the path to opening her own company. 

“I was reading a book called “Career Renegade – How To Make A Great Living Doing What You Love” and at the time I absolutely loved promotional work, my first thought was to start my own company. I talked to a few people in the industry and they all told me it was too competitive of a market to go after, but I am very hard headed and went for it anyways.”

Her business philosophy is best summed up in her own words: 

"Challenging the reality that’s been given to you is a basic building block of the entrepreneurial spirit, so I’ve always had an intrinsically entrepreneurial attitude, but it was a sleeping giant until it really woke up within me in my 20s."

Lyons Elite caters to clients worldwide, with a presence in such locations Toronto, New York, Calgary, San Francisco, Vancouver, Montreal, Los Angeles, Dallas, and Miami. 

Clientele Profile

Lyons Elite's roster is as diverse as the geography it covers. As she shared with Forbes, her clientele is comprised of politicians, Fortune 500 CEOs, lawyers, and doctors from all over the globe. And she says they all have one thing in common…

 “They are marriage-minded individuals who are looking for long-term relationships.”   

Men as Paying Clients

Lyons Elite typically takes men on as paying clients. In an interview with Maxim, Lyons explained what type of women men could expect to be matched with: 

“A lot of women on our roster are former models that are now professionals such as lawyers, doctors, and teachers. Relationships should be equal if they are to thrive in the long run. No one wants to feel taken advantage of. You need to have similar financial and life priorities.”

Women as Affiliate Members

For women, there is no cost to become an affiliate member. That means you’ll be included in the Lyons Elite database as a potential match for her male clients. 

Database Source

Lyons leverages contacts from her other companies plus her personal and professional networks. As she explained to HuffPost, 

"When launching the agency, I already had a large database of clients, an extensive social media following, and a network of people who would be interested in being matched with someone."

The process starts with an online application. After review, the team schedules an intake consultation where your matchmaker explores your personality, lifestyle, and relationship goals.

This consultation also determines mutual fit. A fee applies but can be credited toward a package if you proceed or refunded if you don't sign up.

Package Options

Lyons Elite offers five matchmaking tiers:

• Sapphire: 1-month plan
• Bronze: 6-month plan
• Silver: 1-year plan
• Gold: 1-year plan working directly with Emily Lyons
• Platinum: Includes international search

All packages include matches within Canada and the US. Features vary by tier—from pre-arranged dates to post-date interviews and one-on-one sessions. Hold time can be added for an additional cost.

The Matching Process

Once you sign a contract, your matchmaker scouts the database for potential matches based on your preferences.

When a candidate is identified, Lyons Elite provides a brief including educational background, professional life, hobbies, interests, religious and political preferences, plus a photo.

Depending on your service level, first dates may be arranged for you, followed by feedback opportunities on match quality.

Pricing isn't disclosed online. Based on comparable luxury matchmaking services, expect your investment to start around $20,000.

For comparison, Enamour—another elite matchmaking service with Toronto presence—offers packages starting around $20,000 with international searches and matches from an exclusive, invitation-only database plus recruiting technology and scouting networks.

Consultation fees apply but are refundable or credited toward your package.

Reviews for Lyons Elite are predominantly positive across platforms.

Trustpilot: 4.4 Stars (14 Reviews)

Reviewers report positive experiences, with some sharing they met someone special through the service. Both men and women expressed satisfaction with the Toronto matchmaking agency.

This reviewer shared that he met someone special through the service:

And these reviewers also reported a positive experience with the Toronto matchmaking agency:

This woman was also happy with her experience:

Google: 4.8 Stars (80+ Reviews)

Clients praise the matchmakers and customer service. Reviewers mention feeling comfortable throughout the process and being happy with the team they worked with.

Most 5-star reviews speak highly of Lyons, the team, and the overall experience. A handful of 1-star reviews mention a perceived lack of matches.

These clients were happy with the matchmakers they worked with:

And this reviewer shared that the staff helped him feel comfortable throughout the process:

Most of the other 5-star reviews spoke highly of Lyons, the team, and the customer service. 

There were only a handful of 1-star reviews, a few of which mentioned a perceived lack of matches.

Having launched three successful companies, Emily Lyons has made a name for herself as a thriving entrepreneur. But with so many elite matchmakers out there, making sure you hire the best one for you may feel a little daunting. 

It will likely all come down to how you feel about the information disclosed during the initial consultation, like the package price after you’ve discussed any extra features, like pre-arranged dates and post-date sessions, that you want included. 

In most cases, luxury matchmakers require payment in full before undertaking your search, although that’s not always the case.

VIDA Select, for instance, offers elite matchmaking packages on a month-to-month basis, starting at just $1,595. There is also a "90-Day Match Guarantee" package, which includes at least 5 highly curated matches you personally approve for $5,750. Guaranteed results, or the search continues at no additional cost.

On average, VIDA clients begin a relationship with someone special after only 3 months of service. Discover how VIDA Select can find your ideal partner too!