Blue Label Life Reviews [Best Sydney Matchmaker?]

Blue Label Life is a Sydney-based matchmaking service led by executive matchmaker Robyn Nind. Serving professionals in their 20s to 60s across Sydney, Melbourne, Canberra, and Brisbane, the service offers annual memberships with pricing reportedly ranging from $2,500 to over $6,000. Reviews are mixed—the service holds 3.9 stars on Word of Mouth and 3.2 stars on Google, with satisfied clients praising Nind's coaching while critical reviews cite concerns about match quality and quantity.

Key Insights:

• Blue Label Life was founded in 2005 by Samantha Jayne and is now led by executive matchmaker Robyn Nind
• The service operates across Sydney, Melbourne, Canberra, and Brisbane for professionals in their 20s to 60s
• Memberships are annual with a set number of introductions determined during consultation
• Pricing reportedly ranges from $2,500 to over $6,000, with Nind claiming costs are "less than $50k"
• You can review profiles and photos before accepting or declining matches
• Reviews are mixed: 3.9 stars on Word of Mouth, 3.2 stars on Google (35+ reviews)
• Positive reviews highlight successful matches and valuable coaching; critical reviews cite match quality concerns
• Robyn Nind has a professional background in counseling, which informs her matchmaking approach

With over 14 years of matchmaking experience, our team of experts knows exactly what singles value most in a service.  We’ve reviewed over 200+ matchmakers, leveraging our first-hand knowledge of the industry to help ensure singles hire the service that best fits their needs. 

Originally founded by Samantha Jayne in 2005, Blue Label Life connects busy professionals, typically in their 20s to 60s, who live in Sydney, Melbourne, Canberra, and Brisbane.

Jayne has since moved on to other projects, including serving as a relationship expert on The Bachelor Australia and leading The Love Experts Institute. 

Blue Label Life is now led by Director and Executive Matchmaker Robyn Nind. Nind has a professional background in counseling, which is foundational to her matchmaking approach.

She’s no stranger to the struggles singles face when it comes to the modern dating scene. Nind says she tried dating apps herself but found herself growing increasingly frustrated as she came across the same faces over and over again.

Nind frequently dispenses her dating insights, not only to clients but also to singles in general via social media. 

Want a taste of her advice? Here are some of her best tips from Blue Label Life’s YouTube channel!

Next, let’s take a peek at what you can expect as a client.

Prospective clients begin by filling out an inquiry form on the Blue Label Life matchmaking website.

This includes sharing basic personal information such as your name, email, phone number, profession, gender and age. 

A member of the team will reach out to schedule the initial consultation, which is complimentary. During this call, you’ll discuss your relationship history and current dating challenges, and explain what traits you’re looking for in a match. 

You’ll also learn more about how the service works, the packages that are available, etc.   This is your chance to ask insightful questions before committing to a contract.

Reading matchmaking service reviews like this one is a savvy move, and our Insider’s Guide To Hiring A Matchmaker is packed with tips and questions to ask before signing up with any service. Make sure to bookmark it!

If you decide to come onboard, the next step is taking a compatibility test. This will help Nind and her team gauge your interests, values, and life goals. She will use your assessment to identify potential matches in the Blue Life Single’s database and through targeted scouting efforts.

When a compatible potential match is identified, you can review a profile and photos to decide if you want to accept or pass on the match. 

If you decide to accept the match and the interest is mutual, the team will put the two of you in touch. 

After each introduction, the team requests that you phone or email your matchmaker to let them know how the date went. This is your chance to both give and receive valuable feedback.

Now that you have an overview of how Blue Label Life works, let’s take a look at what some former clients had to say about their experience.

On Word Of Mouth, Blue Life Label holds a 3.9-star rating (out of 5) based on a handful of reviews.

Many customers shared a positive experience, giving Nind’s service 5 stars. This Blue Label Life reviewer hadn’t met “the one” yet, but was happy with the quality of the men she had met so far:

And this former client found the experience transformative:

But other reviewers, like this one, were unhappy with the perceived quality - and quantity - of matches they received while using the service:

And this Blue Label Life client left a long review, sharing what they felt was an overall negative experience:

The reviewer went on to describe meeting incompatible matches:

And ended by expressing that the level of service received did not live up to expectations:

On its Google profile, Blue Label Life holds a similar rating, receiving an overall 3.2 stars based on 35+ reviews.

Some clients were impressed with the service they had received so far, like this client:

And these clients reported meeting someone special through the service:

This client found matchmaker Robyn Nind’s dating coaching service valuable:

On the other end of the star spectrum, several clients shared what they perceived to be an overall negative experience. 

This client, for instance, found matchmaker Robyn Nind “lovely” but ultimately wasn’t happy with the quantity or quality of matches in her age range:

This client was also unhappy with the perceived match quality:

And this former client also expressed frustration with the match quality, as well as the customer service:

On Yelp, Blue Label Life has a 1-star rating (out of 5) that’s based on 3 reviews.

However, none of the 3 reviews were current, having all been posted between 2015 and 2017. Each review gave the dating agency a 1-star rating based on the perceived quality and quantity of matches.

After that peek into the experience of a few former clients, you’re probably wondering…

Like many matchmakers, Blue Label Life doesn’t disclose the price tag on their website. However, Nind has claimed that the price is “less than $50k” on their blog, and former clients reported paying anywhere from $2,500 to over $6,000 in their Blue Label Life reviews. 

A matchmaking membership is annual, and includes a set number of introductions per year. This number is decided during your initial consultation, and will be documented in your contract. 

Cost can vary by client, as services are tailored to fit each individual’s needs. The final cost takes into account factors like how many introductions you want, hold time, consultations, coaching, fitness evaluation, etc.

Matchmaker Cost Comparison

To get an idea of what you can expect to spend, let’s take a quick look at some other matchmaking services for Sydney singles that should also be on your radar.

Enamour

Catering exclusively to accomplished and selective singles, Enamour takes a tailored, white glove approach to the search for your ideal partner. As a client, you’ll be introduced to matches pulled from Enamour’s highly curated, invitation-only database. 

Enamour’s team also uses recruiting technology and an extensive scouting network to source compatible candidates both offline and online. Potential matches are thoroughly screened, including an interview process that takes place either in person or via video call.

Enamour’s matchmaking packages start around $20,000.

Louanne Ward Matchmaking

Louanne Ward worked for two Australian matchmaking agencies before purchasing one and rebranding it as Louanne Ward Matchmaking in 1993. She has built a reputation as “Perth’s Millionaire Matchmaker”.

Ward matches her clients with singles from her existing database or by scouting for potential candidates based on client preferences and contract specifications.

Matchmaking packages typically range from around $5,000 to $15,000+. 

VIDA Select

Founded by Scott Valdez in 2009, VIDA Select takes a modern approach to matchmaking that leverages the largest source of eligible singles there is.

Rather than utilizing a long-term, multi-month contract, VIDA offers monthly packages on a “pay as you go” basis. Basic services start at just $1595. 

Clients can also choose the "90-Day Match Guarantee" package, which offers at least 5 highly curated matches you personally approve for $5,750. With an 82% success rate, most VIDA clients meet someone special within just 3 months.

If you’re ready to meet your ideal partner too, the first step is seeing if you qualify for the service. Find out more here!