Is Tinder Plus Worth The Cost? [When You Should Pay For Tinder!]

Young woman outside using Tinder on her phone

Is Paying For Tinder Worth It?

Worth it for travelers and big-city daters.
 
Tinder Plus is worth the ~$24.99/month investment if you travel frequently or live in a major city where you're running out of free swipes. The key features—Passport (change your location), Incognito Mode (control who sees you), and unlimited swipes—solve specific problems for active users. If you don't travel and rarely hit your swipe limit, save your money and focus on improving your profile instead. Upgrading won't fix weak photos or a boring bio.

Key Insights

  • Cost: ~$24.99/month with discounts for longer commitments; pricing varies by location and promotions
  • 6 features included: Passport, Incognito Mode, unlimited swipes, hide age/distance, unlimited rewinds, ad-free browsing
  • Best for: Frequent travelers who want to swipe in destination cities, and big-city users who max out daily swipes
  • Skip it if: You live in a less populated area, don't travel often, or aren't satisfied with your current match rate
  • Won't guarantee more matches: Upgrading only helps if your profile is already strong
  • Entry-level tier: Gold ($39.99/month) and Platinum ($49.99/month) add more features like seeing who liked you and priority placement

VIDA's dating experts have logged hundreds of thousands of hours on Tinder since the app launched in 2012. We've used it daily, putting us in a unique position to understand how the app has evolved and when upgrading actually makes sense.

Tinder Plus Cost

Tinder Plus runs approximately $24.99/month, with the per-month price dropping for longer commitments:

Tinder Plus 2026 Cost*
1 week - $12.99
1 month - $24.99
6 months - $99.99
*Price may vary by location

Your subscription auto-renews unless you cancel at least one day before it expires.

Tinder Plus Premium Features

Here's everything included with Tinder's entry-level premium membership:

#1: Passport (Change Your Location)

You're no longer limited to profiles in your immediate area. Passport lets you change your location to anywhere in the world and swipe through local singles there.

Why it matters: You can have dates lined up at your destination before you even start packing. Traveling for work or vacation? Start matching in advance.

#2: Incognito Mode

This hides your profile from everyone, then only shows it to people you Like. You control who sees you rather than appearing in everyone's stack.

Why it matters: Useful for privacy—whether you're concerned about coworkers, clients, or exes seeing your profile.

#3: Unlimited Swipes

Swipe right as many times as you want each day without hitting the free-user limit.

A word of caution: Tinder's algorithm doesn't reward the "swipe right on everyone" approach. You'll likely get better visibility and a higher internal ranking if you only like profiles you're genuinely interested in.

#4: Control Your Age & Distance

Hide your age and/or distance from other users, limiting what information appears on your profile.

#5: Unlimited Rewinds

Fix swiping mistakes as you go. Accidentally passed on someone you wanted to like? Just rewind and correct it.

#6: Ad Free Browsing

No more interruptions from ads while you're swiping.

Is Tinder Plus Worth the Money?

Upgrade to Tinder Plus if:

You travel frequently. Passport alone justifies the subscription for regular travelers. Swiping in your destination city before you arrive means dates are already lined up when you land.

You live in a major city and run out of swipes. In places like NYC, LA, Chicago, or San Francisco, you might exhaust your free daily swipes quickly. Why wait 12 hours for more?

Skip the upgrade if:

You live in a less populated area. Most Tinder users are concentrated in larger cities. If you're not willing to commute for dates, you're probably seeing most available profiles already.

You're disappointed with your match and response rates. Upgrading won't fix a weak profile. Focus on improving your photos and bio first, then consider premium features once your fundamentals are solid.

You don't travel and rarely max out swipes. You'd be paying for features you don't actually need.

 

The Differences Between Tinder Plus, Gold & Platinum

Tinder upgrade options

Tinder Plus (~$24.99/month)

The entry-level premium tier with:

  • Passport
  • Incognito Mode
  • Unlimited swipes
  • Hide age/distance
  • Unlimited rewinds
  • Ad-free browsing

Tinder Gold (~$39.99/month)

Everything in Plus, plus:

  • See everyone who's already liked you (grid view for instant matching)
  • 5 weekly SuperLikes
  • 1 free monthly Boost
  • 4-10 daily Top Picks (algorithm-curated matches)

Best for: Users who want to save time by seeing who's already interested rather than swiping blind.

Tinder Platinum (~$49.99/month)

Everything in Gold, plus:

  • Message before matching (attach a note to Super Likes)
  • Priority Likes (your profile appears before non-subscribers in matches' queues)
  • First Impressions (send notes through Discover without matching)
  • Review everyone you've liked in the last 7 days

Note: Platinum is only available to users who already have Plus or Gold—you can't jump directly to Platinum.

Best for: Users in highly competitive markets who want every visibility advantage.

Quick Comparison

FeaturePlusGoldPlatinum
Passport
Incognito Mode
Unlimited swipes
Unlimited rewinds
See who likes you
Weekly Super Likes55
Monthly Boost11
Top Picks
Message before matching
Priority Likes

 

 

3 Tips to Get More Matches (Paid or Free)

Whether you upgrade or not, these fundamentals determine your success.

Let’s start with your bio…

#1: Women  ❤️  Humor

Over 70% of women say a sense of humor is on their "must have" list. Women's brains are literally wired to respond positively to humor—funny guys get more right swipes.

Here is an example of a funny Tinder bio for guys:

funny Tinder profile for guys

Why it works: Humor signals intelligence, creativity, and social confidence—traits women find attractive. A funny bio also makes you memorable in a sea of generic "I love hiking and tacos" profiles.

For more Tinder profile writing tips and examples, go here.

#2: Let Strangers Choose Your Photos

Research proves people who've never seen you before are better at selecting photos where you look attractive, competent, and trustworthy. You're so familiar with your own appearance that you miss details strangers notice immediately—like microexpressions and unflattering angles.

Why it works: Your brain glosses over your own flaws because you see yourself constantly. Strangers have fresh eyes and notice subtle details that affect first impressions—a slight scowl, awkward posture, or unflattering lighting you'd never catch yourself.

Use Tinder's Smart Photos feature or gather feedback on Photofeeler.

Of course, you want to have the best strongest Tinder profile pics evaluated, otherwise you'll just end up using the best of the worst.

Here's what a group of neuroscientists say makes for the best photos:

  • High contrast: Don't fade into the background
  • Simple composition: You're the only person in the frame
  • Close-up framing: Upper third of your body
  • No sunglasses: Hiding your eyes makes you seem untrustworthy

Why it works: Science! The easier it is for your brain to process, the more attractive the image is perceived to be.

#3: Use a Proven Icebreaker

Your first message sets the tone for everything. Having a go-to opener saves time and gets results.

Here are 3 Tinder Icebreakers that actually work and can be sent to any woman!

tinder opening line that works

This first Tinder opening line example can start off with a gif. Not only are gifs eye catching, but according to Tinder, using one in your message means you’re 30% more likely to receive a response, and the convo will last 2x longer.

Tinder opener that works

This icebreaker works because it’s a fun question to think about, and it’s easy for her to answer. That’s why starting with something lame like “Hey” rarely works - you’ve put the conversational reigns in her hands.

Asking a question is vital - the less work she has to put into her reply, the more likely she is to actually respond.

good Tinder conversation starter

Funny Tinder messages get results, so asking her a humorous question like this will set you apart from all those guys who fall back on “hey, there” and “ur hot.”

Why these work: Copy-paste openers that ask easy, fun questions remove friction. She doesn't have to think hard to respond, and you're not scrambling to invent something clever for every match. 

Want more Tinder conversation starters? Check out these examples plus tips on how to keep the conversation going!

For most guys, this stuff doesn’t come naturally - even with all the awesome Tinder advice you just got. And that’s why most guys strike out on Tinder. But the good news is you can outsource Tinder entirely, and let VIDA do the hard work for you!

Our Tinder experts will handle everything for you! All you need to do is click here to get started...

Frequently Asked Questions

How much does Tinder Plus cost?

Approximately $24.99/month, with lower per-month rates for longer subscriptions. Pricing varies by location and current promotions.

What's the difference between Tinder Plus and Gold?

Can I try Tinder Plus for free?

Is Tinder Plus worth it for guys?

Does Tinder Plus help you get more matches?

What is Tinder Passport?

What is Tinder Incognito Mode?

Should I get Tinder Plus or Gold?

Can I upgrade directly to Tinder Platinum?

How do I cancel Tinder Plus?