LUMA Luxury Matchmaking Reviews [Cost, What Clients Are Saying & More!]

Wondering if April Davis has what it takes to find your best matches? This LUMA Luxury Matchmaking review is packed with details like cost, her matchmaking philosophy, and reviews from real clients about their experience.

Our team has reviewed over 200 matchmakers and their services, diving deep into their processes, success rates, and client experiences. Our reviews are built on extensive research and a keen understanding of the matchmaking landscape developed over 14 years of first-hand industry experience.

Let's start with the face behind the service!

Meet The Matchmaker: April Davis

Like many matchmakers, Davis always found herself playing Cupid within her circle of friends. As she told Natfluence, whenever she met someone who was single she’d immediately start thinking about who she knew that would be a good match.

But before starting her own matchmaking service, Cupid's Cronies, in 2010, Davis worked in finance and process improvement consulting for a Fortune 500 company.

She used her earnings there to fund her real passion, eventually leaving the corporate world to focus 100% on Cupid’s Cronies.

She later rebranded her matchmaking firm as LUMA Luxury Matchmaking and for a short time also as Luxe Matchmaking. But in one form or another, her dating service has been around for over 10 years.

How She Works Her Magic

Her matchmaking philosophy centers around figuring out what a client wants in a long-term relationship, rather than adhering strictly to their list of “ideal partner” attributes. Or, as she calls them, “pizza toppings.”

In an interview with North Dakota Today, she explained that she tells clients to keep things in perspective:

"It’s not a pizza, this is a person. It’s not a Build-A-Bear, it’s a relationship."

When considering who would make someone a good match, she said she zeros in on intangible things like what both people are looking for from a relationship, and their values, personalities, and backgrounds. That’s how she finds people who complement each other in the long run.

Like many matchmaking companies, Davis also provides coaching, dating tips and relationship advice. For instance, she told Gurus and Game Changers her best tip for a successful first date: Don’t discuss anything negative.

“Never talk about sex, religion, politics, or your ex, especially on a first date… There are so many other things you should be talking about – exploring who they [your date] are and their passions and interests, rather than talking about anything negative.”

A first date is the prime opportunity to find out what you two have in common. By focusing on positive topics, you can learn about someone’s passion in life, their hobbies, and life goals. It also gives off a better first impression on a date.

LUMA Luxury Matchmaking Locations

LUMA was originally headquartered near Minneapolis - 5775 Wayzata Blvd in St. Louis Park to be exact. This high-end dating agency also has a presence in cities across over 30 states, including:

Birmingham, Burlington, Charleston, Chicago, Denver, Fresno, Houston, Las Vegas, Los Angeles, Miami, Naples, New York City, Norfolk, Phoenix, Sacramento, San Diego, San Jose, San Francisco, Seattle, Tampa, Washington DC, and Wilmington.

How Much Does Luma Matchmaking Cost?

Including your profile in LUMA's database is free. However, “Passive Members" aren't guaranteed matches.

Instead, you’ll be matched with paying clients if a matchmaker thinks you’re compatible.

If you want a matchmaker to actively search the singles database for your perfect partner candidates, you’ll have to purchase a “Premium Search” membership.

Prices start at $15,000 and can range over $200,000.

Cost varies depending on a few factors. For instance, how easy (or hard) it may be to find someone who fits your list of criteria, how many introductions you’d like over what time period, and if you want additional coaching services.

Everything will be articulated clearly in the membership contract you sign. Including the fact that LUMA Luxury Matchmaking does not allow cancellations or refunds.

LUMA's Take On Refunds

They have a no refund policy because of the hard work that goes into each client's search. This excerpt of a BBB complaint response explains their stance:

That's why it's important to read - and understand - everything, even the fine print, before committing yourself with a signature.

Each of LUMA’s matchmakers is a certified life coach who can provide dating coaching. Clients are matched with some of the 1,000,000+ singles in the LUMA database.

Your matchmaker typically works with 15-20 clients at a time. When she finds someone you may be interested in meeting, you review a profile and photo.

If you’re intrigued, a date will be arranged. Afterward, you can share how you think it went with your matchmaker. She’ll also provide feedback and coaching if necessary.

So that’s the matchmaking process in a nutshell. Let’s see what actual clients had to say about working with this elite matchmaking service.

Real LUMA Matchmaking Reviews

There are no shortage of clients reviewing the matchmaking service online.

LUMA Matchmaking Yelp Reviews

LUMA Minneapolis currently has 24 recommended reviews, and a 2.7-star Yelp rating.

One of the positive reviews was from a client who appreciated their process:

Another positive reviewer shared that he met someone through the service:

Other clients reported a less-than-positive experience. For instance, this 2-star LUMA Matchmaking review was written by a client who thought her matchmaker was "consistent" but otherwise wasn't happy with the experience:

These former LUMA clients also felt the service was not worth the luxury price tag:

There is a also a Yelp profile for LUMA Matchmaking's Illinois location, which has a 1.7-star rating based on a handful of reviews.

Only one reviewer was pleased with their experience, and the review was posted in 2017:

The other reviews give LUMA Illinois 1-star, with the common thread being the company did not deliver a quality service:

LUMA Matchmaking Google Reviews

When it comes to Google reviews for this luxury matchmaking service, the news is mostly good. They have a 4.3-star rating based on reviews from 60+ clients who were happy with the matchmaking service.

Here is a sampling:

On the other hand, some former LUMA clients felt the service was not worth the price tag, like this one:

And this reviewer expressed frustration with the quality of her matches:

LUMA, like many matchmaking services, frequently responds to its reviews on the various platforms. For instance, here is the response to Colleen Kelley's LUMA review:

Reading these public responses can give you a peek into how the company handles the customer service aspect of the business, and what type of response you might anticipate if you sign up and have a similar complaint.

LUMA Matchmaking BBB Reviews

LUMA Luxury Matchmaking has an A+ rating with the Better Business Bureau, as well as accredited status. There are 53 LUMA reviews, resulting in a 4.57 out of 5 star rating.

Some of the positive reviewers mentioned meeting high-quality matches, and thought their matchmakers provided good customer service:

However, other reviewers did not share the same positive experience:

In addition to reviews, LUMA Luxury Matchmaking also had a handful of complaints filed with the BBB. This former client, for instance, felt like she was being misrepresented to potential matches and that the people she was meeting didn’t meet her non-negotiables:

Another client felt “deceived” because he felt what was promised during the consultation wasn’t the level of service he experienced:

Of course, these reviews and complaints can’t predict what your personal experience would be like if you signed a contract with LUMA Matchmaking at one of their many locations.

But the LUMA Luxury Matchmaking reviews you just read are helpful. You can use them to generate a list of questions and concerns to bring up during your initial consultation - no matter which matchmaking service you end up using.

Here are a few crucial questions to ask any matchmaker you’re thinking of hiring:

• Has your service ever done business under any other name, and if so what was the reason for the change?
• Can I cancel or pause my service or receive a refund, and under what circumstances?
• What happens if you can’t find any matches that meet my specific criteria in your database?

For even more crucial questions to ask before signing a contract with a matchmaking service, check out this handy guide!

And in the meantime, why not consider a matchmaking service that has access to an immense pool of local singles, and doesn’t require you to sign a contract to meet your perfect match?

VIDA Select Could Just Be The Best Matchmaking Service For You

Unlike many matchmaking services, VIDA Select allows clients to pay by the month. That gives you the freedom to pause, stop, and restart your service as needed, without the risk of committing to a contract for an as-yet-untested personal service.

You’re also in control of which matches you meet, as you get to pre-screen every single person. And thanks to unlimited matches, you won’t ever have to “settle” for a match you’re not really interested in meeting. So there's no need to compromise your high standards!

Why not set up a consultation with one of our matchmakers today, and see if the service feels right to you? On average, clients with VIDA meet someone “special” within the first couple months of service - even during the very first month!

Simply click here to schedule your no-obligation, completely free 20-minute consultation. VIDA might just change your life - so why not talk to us today?

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