Project Soulmate Reviews [Best Manhattan Matchmakers?]

Project Soulmate is an elite Manhattan matchmaking service founded by Lori Zaslow and Jennifer Zucher, who starred in the Bravo show "Love Broker." Packages range from $25,000 to $100,000+, with pricing based on age, search criteria specificity, and desired timeframe. The service maintains a 4.2-star Google rating, with most clients reporting positive experiences—though some reviews cite concerns about match sourcing and profile accuracy.

Key Insights:

• Premium pricing: Packages start at $25,000 and range up to $100,000+; pricing increases with age and search complexity
• Boutique approach: Zaslow and Zucher work with approximately 25 clients at any given time
• Selective intake: They only accept clients they believe they can help, declining those with "unrealistic expectations"
• Match sources: Clients are matched with others in the database plus singles recruited through daily interactions and social media outreach
• Additional services: Relationship coaching, dating advice, and online dating profile help available
• Mixed reviews: 4.2 stars on Google (10 reviews); most positive, but some complaints about match quality and profile accuracy
• Age range: Typically works with clients between 32 and 60 years old

Our team has reviewed over 200 matchmaking services, digging deep into their operations, success rates, and customer experiences. Our reviews are built on exhaustive research and a profound understanding of the matchmaking industry.

Project Soulmate was founded in 2009 by Lori Zaslow and Jennifer Zucher.

A 12-year veteran of the fashion industry, Zaslow was an executive recruiter in New York and Los Angeles. Zucher has more than 10 years of experience as a real estate agent. The two have been friends since childhood.

In an interview, Zaslow said that matchmaking was the one element they were missing between their two careers:

“It [matchmaking] was the one thing we were missing. Her being in real estate, me being in headhunting, so she’s like ‘we should do this’.”

Project Soulmate is a boutique matchmaking service, with a database consisting of eligible New York City singles.

Zucher and Zaslow typically work with around 25 clients at any given time. The initial step is meeting with a Project Soulmate matchmaker, either at their midtown office or somewhere else around the city.

You’ll talk about what you’re looking for. And they’ll be doing a “considerate screening” of your appearance and personality, and asking questions to determine your background, education, and values.

It’s during this process that the Project Soulmate team will decide whether or not they want to take you on as a client. As the co-founders told Forbes:

“We only take on clients that we know we can help find love… During this process, if we encounter a potential client who has unrealistic expectations and is looking for a diamond in the rough, we will not take them as a client.”

Assuming that you both decide to move forward, you’ll be matched with eligible singles in the Project Soulmate database. That includes other clients, plus people that Zaslow and Zucher have recruited from interactions in their daily lives.

NYC singles can also fill out a contact form on the Project Soulmate website, and be listed in their database to be matched with paying clients.

When a prospective match is found, you’ll get a short bio emailed to you. If you say “yes”, they’ll set up the first date for you. It's usually at a place equally convenient for both halves of the match.

According to an interview with LLNYC, they prefer first dates that are low-key, like drinks at Gramercy Park Hotel’s Rose Bar.

Project Soulmate also offers relationship coaching and advice, as well as help with online dating profiles and photos.

The price for working with these elite NYC matchmakers starts at $25,000 and ranges up to $120,000. As they told one interviewer, “the older you are, the higher the price.”

They typically work with clients between 32 and 60.

Besides your age, other factors affecting the cost include how specific your “soul mate” criteria is and the amount of search time you want.

Everything will be clearly spelled out in your contract.

In 2016, two Buzzfeed staffers, Brett and Kristin, volunteered to be set up with a high-end matchmaking service. They wrote about their experience with Project Soulmate.

Both were impressed with Zaslow and Zucher during their initial consultations, and left feeling like the two really understood what they were looking for.

But Brett’s first date didn’t go particularly well, and his match was someone they found “... by cold-messaging them on Facebook.” He said his second first date was a much better match. But neither of them were into each other “in that way.”

Kristin had much better luck. She and her first date hit it off immediately, and continued seeing each other for a few months. Until this happened:

“I really liked him! Everything was going great, really great, until one day while he was traveling for work he fell off the face of the earth. As in, we were in the middle of a text conversation about how our weeks were going when mid-convo he just never replied. Ever.”

On its Google Business page, Project Soulmate has a 4.2-star rating, based on 10 reviews.

The majority of reviews are positive, with some clients reporting that they met someone special through the service:

Other 5-star reviewers shared that they enjoyed working with the matchmaking duo:

But not all of Project Soulmate's Google reviews were positive. This reviewer wasn't happy with her profile:

And this reviewer left a 1-star review that only included a single word with no context:

On Yelp, Project Soulmate has a 5-star rating based on a single, older review.

In the review, the former client shared how he met someone special through the service:

At the end of the day, only you can decide if Project Soulmate is the best Manhattan dating service for you, and if you’re comfortable paying $25,000+ for the privilege.

That’s a significant chunk of change. So you may want to carefully weigh all your options before locking yourself into a contract.

There is no shortage of matchmakers in Manhattan. So it’s easy to find a service that matches your budget. But when it comes to finding your ideal partner, wouldn’t you rather go with an elite matchmaking service that gets incredible results and clocks in at a reasonable price?

With VIDA Select, you get the best of both worlds - without being locked into a lengthy contract. And you won’t pay more just because you’re older. Our affordable monthly packages are the same price whether you’re 25 or 65.

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We’ve been helping singles navigate online dating since 2009, so we know exactly what works - and what doesn’t.

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If you’re serious about finding your soulmate, schedule a short phone call with one of our elite matchmakers today. It’s totally free, no-pressure, and no obligation.

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