Secret Benefits vs Seeking: Which Is Better?

Seeking homepage with Start Dating Up tagline

Seeking For Reach, Secret Benefits For Flexibility

Seeking is the better choice for most sugar daddies—it's available in 145+ countries, has a larger user base, and offers a mobile app. But Secret Benefits' credit-based system ($0.29-$0.59 per action) can save money if you're selective and efficient with messaging. Seeking charges $109.99/month regardless of activity. Your decision likely comes down to whether you prefer predictable monthly costs or pay-per-use pricing.

Key Insights

  • Global reach: Seeking operates in 145+ countries; Secret Benefits is limited to US, Canada, UK, and Australia
  • Cost structure: Seeking uses monthly subscriptions ($109.99/month); Secret Benefits uses credits ($59-$289 for packages)
  • User base: Seeking has been around since 2006 with more active users; Secret Benefits launched in 2016
  • User reviews: Secret Benefits averages 4.19 stars across platforms; Seeking averages 3.24 stars
  • Mobile app: Seeking has an Android app; Secret Benefits is website-only (mobile-friendly)
  • Free for women: Both platforms let sugar babies use core features free with completed profiles
  • Diamond tier: Seeking offers a $274.99/month VIP level with badges and exclusive chat rooms

VIDA Select's team has helped clients navigate sugar dating since 2009. We've managed thousands of profiles on both platforms and understand exactly what works on each. Here's our complete comparison.

Platform Backgrounds

Seeking

Seeking was founded in 2006 by Brandon Wade (who also owns MissTravel and WhatsYourPrice). Originally called "SeekingArrangement," it was purely a sugar dating site connecting beautiful women with generous older men.

In 2019, SeekingArrangement rebranded as Seeking, shifting its positioning. While the platform still welcomes those seeking mutually beneficial relationships, it now markets itself as a "luxury dating site" for attractive, successful singles looking for traditional relationships too.

With the tagline "Start Dating Up," Seeking operates in over 145 countries worldwide.

Secret Benefits

Secret Benefits launched in 2016, marketing itself as an exclusively sugar dating site. While you'll find some women open to traditional dating (casual or long-term), the platform is predominantly used for sugar arrangements.

Secret Benefits has a more limited reach—currently available only in the US, Canada, Australia, and the UK.

Quick verdict: Seeking has been around longer, operates in more countries, and has more active users.

Secret Benefits vs Seeking: Cost Comparison

This is likely your deciding factor. Both sites require men to pay, but the structures are completely different.

Seeking Pricing

Seeking operates like most dating sites—monthly subscriptions with tiered features.

For "Successful Members" (sugar daddies):

MembershipCost
Premium (1 month)$109.99
Premium (3 month)$289.90 ($96.63/month)
Diamond (1 month)$274.99

Free accounts can create profiles, browse, and send up to 10 messages. After that, Premium is required for continued messaging.

For "Attractive Members" (sugar babies):

MembershipCost
Premium (1 month)$19.99
Premium (3 month)$44.99

Sugar babies can message for free with completed profiles; Premium adds the ability to hide their primary photo.

Secret Benefits Pricing

Secret Benefits uses a credit-based, pay-per-action model instead of subscriptions.

PackageCreditsTotal CostPer Credit
Introductory100$59$0.59
Elite500$169$0.34
Best Value1,000$289$0.29

Most actions cost 10 credits:

  • Starting a conversation with a sugar baby
  • Sending a photo in messages
  • Browsing anonymously for 24 hours
  • Viewing a "secret album"

Sugar babies use the site free if they meet minimum profile requirements (including uploading at least 6 photos).

Which Costs Less?

Secret Benefits can be cheaper if you're selective and efficient—messaging only high-potential matches and converting conversations to dates quickly.

Seeking is likely cheaper if you're active and send many messages. At 10 credits per conversation ($2.90-$5.90 depending on your package), costs add up fast on Secret Benefits. Seeking's flat $109.99/month covers unlimited messaging.

The frustration factor: Spending credits on conversations that fizzle out stings more than wasted time on a subscription model.

 

 

Premium Features Comparison

Let’s start with…

Secret Benefits Features

Secret Benefits keeps it simple—fewer features but a clean, easy-to-navigate interface.

Free features:

Credit-required features (10 credits each):

  • Send/receive messages (unlocks unlimited conversation with that user)
  • Send photos in messages
  • Browse anonymously for 24 hours
  • View secret albums
  • Become a "Top Admirer" (like Hinge Roses or Tinder Super Likes)

No mobile app—but the website is mobile-friendly.

Seeking Features

Seeking offers more features overall, with clear tiers between free, Premium, and Diamond.

Free features:

  • Create profile and upload photos
  • Send up to 10 messages
  • Browse with basic search filters
  • View public photos
  • Add profiles to favorites
  • Send likes
  • Post "Vibes" (24-hour photo/video content visible to users within 250 miles)

Premium features ($109.99/month):

  • Unlimited messaging
  • Hide photo, last login, and country
  • Up to 3 profile locations
  • Read receipts
  • Advanced search filters
  • Profile boosts
  • See who pays for the site vs. free users

Diamond features ($274.99/month):

  • Everything in Premium
  • Profile badge
  • Additional customization options
  • Extra profile boosts
  • Access to VIP chat rooms with other Diamond members

Mobile app available on Google Play (Android). No iOS app in the App Store, but Seeking offers a Progressive Web App (PWA) for iPhone users.

Quick verdict: Features are fairly comparable. The real difference is pay-per-use (Secret Benefits) vs. subscription (Seeking).

User Reviews Comparison

How do these platforms rate across major review sites?

Trustpilot rating comparison

Trustpilot

PlatformRatingNotes
Secret Benefits4.5 starsOnly 6% of reviews are 1-star
Seeking1.5 stars82% of reviews are 1-star

Clear winner: Secret Benefits

sitejabber rating comparison

SiteJabber

PlatformRatingNotes
Secret Benefits4.08 stars384 reviews
Seeking3.33 starsLimited reviews

Secret Benefits received 3.5 stars for service and value, 4 stars for quality. Seeking got 3 stars for service and quality, only 2 stars for value.

Winner: Secret Benefits

Reviews.io rating comparison

Reviews.io

PlatformRatingNotes
Secret Benefits4.0 stars76% recommend
Seeking4.9 stars95% recommend

Winner: Seeking (though based on fewer reviews)

Overall Review Average

  • Secret Benefits: 4.19 stars across platforms
  • Seeking: 3.24 stars across platforms

Quick verdict: Secret Benefits wins on user satisfaction, though your experience will depend heavily on who's using the platform in your area.

Which Sugar Site Should You Choose?

Sugar dating couple sitting by pool

Choose Seeking If:

  • You want access to a larger, global user base
  • You prefer predictable monthly costs over pay-per-use
  • You plan to send many messages and be very active
  • You want a dedicated mobile app (Android)
  • You're interested in Diamond-level VIP features
  • You're open to both sugar arrangements and traditional dating

Choose Secret Benefits If:

  • You're in the US, Canada, UK, or Australia
  • You prefer paying only for what you use
  • You're selective and efficient with messaging
  • You want a simpler, cleaner interface
  • You don't need a mobile app
  • You're focused specifically on sugar arrangements

The Bottom Line

Both platforms can connect you with quality sugar babies—VIDA Select's team has successfully arranged dates for clients on both. Your choice likely comes down to payment preference and location.

But regardless of which platform you choose, success in sugar dating depends on how you market yourself. A compelling profile and strong photo lineup are essential for attracting the best sugar babies. Packaging your lifestyle authentically yet attractively takes skill—and that's where most men struggle.

Want expert help navigating sugar dating? VIDA Select has helped thousands of clients find exactly what they're looking for since 2009. We handle profile creation, photo selection, and messaging—so you just show up for dates with high-quality sugar babies.

Go here to find out more!

Frequently Asked Questions

Which sugar dating site has more users?

Seeking has the larger user base. It's been operating since 2006 and is available in 145+ countries. Secret Benefits launched in 2016 and is limited to the US, Canada, UK, and Australia.

Is Secret Benefits or Seeking cheaper?

Can sugar babies use these sites for free?

Does Seeking have a mobile app?

Which site has better reviews?

What is Seeking Diamond membership?

How do Secret Benefits credits work?

Is Seeking still a sugar dating site after rebranding?

Can I use Secret Benefits outside the US?

Which site is better for serious sugar relationships?