Seeking Reviews [Is This The Best Sugar Daddy Site For You?]

Key Insights

• Platform history: Launched as a sugar dating site called SeekingArrangement in 2006, rebranded to Seeking in 2019 with a shift toward "luxury dating"
• Still sugar-friendly: Despite the rebrand, mutually beneficial arrangements remain common on the platform
• Mixed reviews: 1.5-3.8 stars across platforms; common complaints include fake profiles, scammers, and unexpected account removals
• Two-tier pricing: "Successful Members" (typically men) pay $109.99/month; "Attractive Members" (typically women) can message free with a completed, approved profile
• Diamond tier: $274.99/month adds verification badge, VIP chat rooms, and increased visibility (requires $50 background check)
• College incentive: Women with .edu email addresses receive free premium upgrades
• Privacy options: Paid memberships can hide profile photos, login dates, and location details

In 2006, founder Brandon Wade launched SeekingArrangement, which became one of the most popular sugar dating websites globally. He rebranded the site as Seeking in 2019, shifting emphasis toward long-term relationships and away from explicit sugar daddy/sugar baby terminology.

Wade stepped down as CEO of Reflex Media and Seeking.com in June 2022, with COO/CTO Ruben Buell taking over.

Today, Seeking markets itself as "a luxury dating site for successful and attractive singles." You'll still find plenty of users interested in sugar dating, but also matches seeking more traditional relationships.

Reviews are mixed across platforms, with consistent complaints about fake profiles and account management issues.

TrustPilot: 1.5-2.0 Stars

On TrustPilot, the reviews aren’t great. Seeking.com has 2.0 stars, and a separate TrustPilot entry for SeekingArrangement.com has a 1.5-star rating. Common complaints include:

• High number of fake profiles
• Scammers and escorts on the platform
• Accounts removed without explanation
• Difficulty canceling paid subscriptions

Google Play: 3.8 Stars

The mobile app fares better, with 5-star reviews outnumbering 1-star reviews. Some users report successfully meeting people, while others mention glitches, login problems, and fake profiles.

SiteJabber: 3.5 Stars

Based on limited reviews, one user praised it for meeting experienced sugar daddies while another found it too expensive.

Like any dating site, Seeking has its advantages and drawbacks.

Pros:

• Discretion available: Premium membership lets you hide your profile photo, login date, and location—useful if you're concerned about being recognized
• Messaging requires payment: Theoretically reduces fake profiles since "Successful Members" must pay to message
• Verification option: A $50 background check earns you a profile badge, helping attract more matches who value authenticity
• Established platform: Operating since 2006 with a substantial user base
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Cons:

• Fake profile prevalence: Per numerous reviews, many non-paying profiles are bots, inactive accounts, or scammers
• No success verification: Unlike Raya, The League and The Lox Club, Seeking doesn't require proof that you're actually "successful" or "attractive"—anyone can create a free profile
• Expensive: Significantly pricier than mainstream dating sites like Match.com
• Account instability: Multiple users report unexpected account removals without explanation

Seeking is free to create a profile and browse, but messaging requires either payment or meeting specific profile requirements.

Successful Members (Typically Men)

Paid membership includes:

• Send and read messages
• Hide profile photo, last login, and country
• Up to 3 profile locations
• Read receipts
• Increased profile visibility
• Advanced search filters
• See which members are free vs. paid

Diamond Membership

Attractive Members (Typically Women)

Women can message for free if they meet three conditions:

1. Profile is 100% complete (green checkmark on each section)
2. Profile has been approved (can take up to 2 days)
3. A public photo is displayed and approved

If you want to hide your primary photo, you'll need a premium Attractive Member subscription:

Student bonus: Women who sign up with a .edu email address receive a free premium upgrade.

Creating an account is straightforward:

1. Select your gender
2. Choose whether you're interested in men, women, or both
3. Specify which member type you're seeking (Successful or Attractive)
4. Provide email, password, and birthdate

You can also sign in via Facebook.

Creating a Profile That Attracts Matches

For men signing up as "Successful Members," remember this is a platform geared toward "dating up." She has high expectations, and your profile needs to match them.

Choose Photos That Showcase Your Lifestyle

Your primary photo should show you at your best in surroundings that make her want to join you. On a luxury dating site, photos that demonstrate your standard of living carry extra weight—think travel destinations, upscale venues, and experiences rather than just selfies.

Be Honest About Finances

Seeking includes a section devoted to financial information. While it's tempting to exaggerate, resist that urge. The goal is meeting in person, and if reality doesn't match your profile, you won't get a second date.

Show, Don't Tell

The profile has two main sections: "About Me" and "Seeking." Highlight your best traits without bragging—describe your last trip abroad or your favorite dining experience rather than listing adjectives about yourself. When she can imagine spending time with you, she's more likely to respond.

These “elite” profile tips will help you attract the most beautiful women on Seeking.

Whether you’re looking for a sugar baby or a relationship on Seeking, use the following tips to get the best results:

#1. Use copy/paste messages to save time

Why waste time writing individual messages to every woman you are interested in when copy & paste messages have proven to be more successful and take far less time?

Try sending a message like this:

It hits all the right notes:

• Asks her a question so it’s easy to answer
• Sparks a vacation fantasy
• Sets you apart from the competition

Create one great message like the one above, then start sending it out to every woman that piques your interest.

#2. Choose photos that illustrate your lifestyle

It’s always a good idea to use your online dating photos to paint a picture of your lifestyle, but this is especially relevant when using a luxury or sugar daddy type site.

The girls on this site want to know that you’re not all talk, so use your photos to demonstrate what life would be like if she were dating you.

Seeking Vibes is a feature that lets you post videos or photos "in real time," which is an authentic way to give her a glimpse of your lifestyle. Vibes content is public to "members of interest" within 250 miles of your primary location for 24 hours.

#3. Stand out in her search results

On Seeking, usernames stick out in her search results. You want her to notice yours for a good reason.

Usernames that start with the letters A-M are more attractive to women because names higher up in the alphabet are associated with higher levels of success overall.

Go here for more essential tips on choosing a username.

#4. Use the headline section to your advantage

A lot of guys waste the opportunity to catch her eye with an intriguing headline, opting instead for something lame, boring or desperate sounding.

Why not give her a hint of what you’ve got to offer with a headline like “Pack your bag, our plane leaves in an hour”. Attention-grabbing headlines leave her wanting to know you more, not less.

Seeking is worth trying if:

• You're interested in sugar dating or mutually beneficial arrangements
• You're a successful professional seeking attractive partners who appreciate your lifestyle
• You value discretion and privacy options
• You're patient enough to filter through fake profiles to find genuine matches

Consider alternatives if:

• You want a more traditional dating experience
• The price point ($109.99/month for men) exceeds your budget
• You're frustrated by platforms with significant fake profile issues
• You prefer verified, curated membership communities

Despite the rebrand, Seeking remains a viable option for those seeking mutually beneficial relationships. The platform has longevity (since 2006) and a substantial user base. However, finding genuine matches requires time and screening—expect to sift through inactive profiles and scammers to find the hidden gems.

Want to find the gems on Seeking without the hours of filtering? VIDA Select's expert team can handle the screening, messaging, and matching—so you just show up for dates with intelligent, beautiful women who meet your standards.

Book your complimentary consultation to learn more.