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Coffee Meets Bagel Review (2024) - Is It Any Good?

Coffee Meets Bagel is a free dating app that delivers a handful of matches - called bagels - every day at noon. It’s available on the iPhone and Android.

But here’s the million-dollar question: Is Coffee Meets Bagel good, or should you go with another app like Bumble or Hinge instead?

VIDA's team of dating experts has all the intel you need to decide! We've been using Coffee Meets Bagel on a daily basis since it launched way back in 2012. We've managed thousands and thousands of CMB profiles on behalf of our clients, logging countless hours on the app.

Thanks to all those years of first-hand experience, we've watched Coffee Meets Bagel evolve over time, and we understand what works and what doesn't when it comes to attracting quality matches.

This Coffee Meets Bagel Review for 2024 is packed with everything you need to know about this popular dating app so you can decide if it’s the right choice for you.

Use the links above to navigate, or start from the top!

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All About The Bagels

The Coffee Meets Bagel app has two main sections where you can browse profiles: Suggested & Discover.

Suggested Bagels

In this feed, you'll see all the 'bagels' CMB's algorithm has delivered for the day. Rather than swiping, men receive up to 21 bagels each day at noon, which they can either “Like,” “Pass,” or “Priority Like.”

A Priority Like is similar to a Tinder Super Like. According to CMB, it will get you noticed 6x faster. Each time you use it costs around 540 beans - more on those coming up.

CoffeeMeetsBagel priority like

When you “like” a profile, you also have the option to send a message at the same time. According to CMB, this increases your chance of the Bagel “liking” you back by 25%.

You can also unlock more Bagels by spending 250 Beans.

Coffee Meets Bagel works a little different for females. Women are presented with bagels who both meet their criteria and have already “liked” them.

CMB match example

The app’s founders embrace the idea that “men love selection and women are selective,” which has made CMB popular with women. They actually outnumber men 60:40, which inspired the app’s latest iteration: #LadiesChoice.   

Suggested Bagels are screened with limited criteria: gender, age, height, distance, ethnicity, and religion.

You have 24 hours to either “like” or “pass” on a person's profile. If you both hit like, you can start chatting with each other.

The Clock Keeps Ticking

The CMB texting platform is only available for 8 days.

CMB match

This puts some light pressure on you both since you know you’ve only got a week to swap phone numbers or make plans to meet. Seems like a good thing when that’s the entire point of dating apps!

If you want to reopen an expired conversation for an additional 30 days, you do have the option to use “beans.” Beans are the app’s internal currency.

Discover Bagels

In this feed, you can browse through profiles of users who meet the criteria you specify in your search filters.

These advanced filters are the same as your main Bagel preferences, with two additions. You can filter for what type of degree they have and also whether or not they’ve been active on the dating platform within the last 72 hours.

Many CMB users will filter out people who don't check the app frequently. To get the best results you'll want to log in fairly regularly.

Take care not to get *too* particular with your filters, though.

Coffee Meets Bagel isn't as popular as apps like Tinder, so if you want your Discover section to only show you profiles of 5'09" women with brown hair, green eyes, and a bachelor's degree within 1o miles, you probably won't get many (if any) potential matches.

The Discover section also shows you whether or not someone has “liked” you already. If they have, tap the conversation icon and start chatting.

CMB Match

If not, you can “like” the dating profile by tapping the orange heart:

Like On CMB

When you “like” a potential match in the Discover section, that’s considered a “Take” and it requires spending beans (typically around 385 each time). Premium users can "take" up to 8 bagels a day without spending beans. Your profile will automatically show up in their Discover section with a note that you liked them.

There is also a feed where you can check out all the Bagels who have Liked you already, but that's a premium CMB benefit.

Coffee Meets Bagel Beans

In-app purchases include the ability to buy more beans in bulk. Spend beans to do things like open expired conversations (as previously mentioned), extend the chat window, boost your profile and unlock more profiles.

You can buy coffee beans in increments of 100, 2,000, and 3,000. Pricing may vary depending on your region:

CMB Beans 2024 Cost*
3000 Beans - $24.99
2000 Beans - $23.99
100 Beans - $1.99
*Pricing may vary by location

How To Earn Free Beans On Coffee Meets Bagel

Earn free beans by using the platform regularly, inviting friends to use the app, sharing on social media, and completing tasks like filling out your CMB profile or giving feedback on why you passed on a specific match.

Free beans can be used just like purchased beans.

Is A Premium Membership Worth The Cost?

Coffee Meets Bagel is free for a basic subscription. However you won't have full use of this dating app's features unless you pay for a premium account.

Upgrading Coffee Meets Bagel unlocks these premium features:

  • Full access to your “Likes You” feed
  • Send 8 more “likes” in Discover every month
  • Monthly profile boost
  • Premium match preferences
  • Read Activity Reports on Bagels who interest you
  • Message read receipts
  • Send a “Flower”, which is CMB’s version of a prioritized like
  • Unlimited rewinds
  • Get 15% off Bean purchases

A premium subscription to Coffee Meets Bagel costs around $35 a month, or you can get a discount by committing to 3 or 6 months upfront:

CoffeeMeetsBagel Premium 2024 Cost*
1 month - $35.00
3 months - $25.00/month ($74.99)
6 months - $20/month ($119.99)
*Pricing may vary slightly by location

Premium members have access to the “Activity Report” feature. You can use it to give you an idea of whether or not sending a message is worth your time and energy.

The Activity Report provides stats like the percentage of time they chat with their matches, how often they send the first message, how fast they respond to a message on average, and more.

One drawback to the Activity Report is that it only updates every 72 hours, and every stat except for the “Active within 72 hours” is calculated on the most recent 15 connections for that bagel.

So if your bagel is a newer user or doesn’t use the app a lot, the Activity Report may not be all that accurate.

There is also a "light" version of a Premium membership, called Mini. It costs less, but it also doesn't include all the Premium features.

Mini subscribers only have access to these paid features:

  • Premium preferences
  • Monthly profile boost
  • Activity Reports
  • Read receipts
  • Unlimited rewinds
  • Bean discounts

As a Mini member, you won't unlock your "Likes You" feed, the 8 extra Discover likes, or the Skip The Line priority likes feature. The Mini subscription starts at $14.99 for 1 month.

Coffee Meets Bagel Mini 2024 Cost*
1 month - $14.99
3 months - $10/month ($29.99)
6 months - $9/month ($49.99)
*Pricing may vary slightly by location

Want a more in-depth look at the features you get? Check out this Coffee Meets Bagel Premium review!

Demographics: The Coffee Meets Bagel Age Range

A recent survey estimates around 60% of CMB users are 30 to 49. The average age is a little higher than what you'll find on Hinge, Bumble, and Tinder:

CMB user demographics

If you fall outside of that core range, upgrading probably isn’t worth it unless you’re in a big city like SF, LA or NYC. Otherwise, you may just be better off paying for Tinder or Bumble, and accessing a larger pool of local singles.

Creating Your Profile

Setting up a CMB profile is quick and easy when you login via Facebook. With the click of a button you are immediately set up with a profile including your name, age, and photos from your Facebook profile. But CoffeeMeetsBagel doesn't require Facebook. You can login with your mobile number instead.

Profile fail on CMB

If you want to become one of many Coffee Meets Bagel success stories, take the time to fill out the short profile questions. The answers increase your likelihood of being matched with people.

The profile page consists of three statements: “I am…” “I like…” and “I appreciate when my date…”, each with a 276-character limit. You can also answer a few CMB prompts to give your potential matches even more details about you.

Users receive only a handful of matches each day, so your profile (or lack thereof) can have a big impact on your success rate. If she’s hovering between “Like” and “Pass” after checking out your photos, an attention-grabbing profile could seal the deal.

Here is a Coffee Meets Bagel profile example that packs a huge punch in just a few sentences:

Profile example for Coffee Meets Bagel

These tips how to write a profile will help boost your match rate!

Nailing Your Coffee Meets Bagel Icebreakers

You’ll have the opportunity to add up to 3 ice breakers. These are little tidbits of information that will be presented to your matches as a conversation starter:

CMB icebreaker example

Icebreakers are a great way to add a little intrigue and spark to your profile. When you ignite someone’s curiosity, they’re much more inclined to engage in a conversation with you.

Here are a few Coffee Meets Bagel icebreaker examples to get you pointed in the right direction:

5 great icebreaker examples for Coffee Meets Bagel

Coffee Meets Bagel Photos

CMB allows you to upload up to 9 photos. It automatically pulls from your Facebook account, or you can upload them from your phone.

Since it’s almost impossible to look equally attractive in 9 photos, it’s best to stick to a range of 3-7. Your worst photo is the most memorable, and it could send someone straight to the “Pass” icon. Check out this expert advice on choosing your strongest photos!

Unbiased feedback is your best friend when it comes to choosing your most attractive photo array. Consider crowdsourcing feedback on a site like PhotoFeeler to get the strongest lineup possible.

Coffee Meets Bagel Review: Pros & Cons


  • Users aren’t overwhelmed with matches and unwanted messages, so women are more responsive than those on Tinder or OkCupid. It’s relatively easy to set up a first date.
  • Women outnumber men on the app 60/40.
  • It doesn’t require a huge time investment. You can’t browse profiles, and you’ll only get messages from Coffee Meets Bagel users whose profiles you like.
  • Purchasing a premium membership allows you to see how active a match is on the app, and whether or not your message has been read.


  • You only get a limited number of matches per day, so you have limited control over who you meet and the number of dates you go on.
  • CMB’s matching algorithm isn’t the most sophisticated out there. Matching is based on only five criteria: age, height, distance, ethnicity, and religion.
  • The app hasn’t reached Tinder levels of popularity, so unless you’re in a mega city the user pool will be relatively small. Internationally, Coffee Meets Bagel cities include Hong Kong and Sydney.

Coffee Meets Bagel Review Verdict:

Coffee Meets Bagel is not the best dating app to try if you’re looking for a quick hook-up, as it's more popular with singles seeking a long-term relationship. And if you’re looking to find a serious relationship quickly, you probably won’t want to rely exclusively on the matches it provides.

On the flip side, it’s a great app for those who are looking for quality dates and don’t have a ton of time to invest in finding meaningful connections online.

However, because of the way it’s designed, you’re probably not going to be going on dates very often. So it’s usually wise to combine CMB with another dating app like Bumble, Hinge, Tinder or Match.

In our experience, we've found CMB seems to attract young professionals and sophisticated women. If you’re looking for a quality relationship and aren’t in any particular hurry to find it, CMB is a good place to start. According to CMB's internal data, 70% of users said they are looking for a relationship, while only 12% want a casual hook up.

But if you want to meet someone sooner rather than later, you probably won’t want to put all your eggs into the Coffee Meets Bagel basket. Who wants to wait around for their perfect date instead of going out and finding it?

If you’re too busy to manage multiple dating profiles at a time, why not let VIDA's modern dating service help?

It's the best way to meet attractive singles quickly, without having to do all the work. Our dating experts can find and message quality matches across multiple dating sites and apps, so all you have to do is show up for the first date!

Finding your ideal partner has never been easier. Go here to learn more!

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